By Tony Connelly

BT’s latest ad campaign broke last week with echoes back to its iconic 90s campaign featuring the late actor Bob Hoskins with a similar focus on the brand’s role in bringing people together.

The new campaign sees BT unify its consumer-facing and B2B brands, including its sport and entertainment offerings, under a singular strapline ‘Be There’. The decision to merge the platforms will herald a new era for its marketing and so to mark the revamp The Drum takes a look back at some of the BT’s most famous spots to date.

Bob Hoskins was the first in a string of Read full story ›

Source: The Drum