By Lucy Tesseras

This week, entrepreneur Lord Sugar, host of BBC One’s The Apprentice, headlined the Festival of Marketing to tell the industry how his relationship with marketing and advertising has changed over the years, from his early days as founder of computer manufacturer Amstrad to his current guise as outdoor media owner, peer of the realm and face of British business.

Ahead of his talk, Marketing Week organised a conversation between Lord Sugar and the advertising industry’s most prominent figure, WPP CEO Sir Martin Sorrell. There was no shortage of opinions on offer from either side.

Sir Martin: It seems as though you Read full story ›

Source: Marketing Week