When YouTube duos split: how brands can handle a broken influencer partnership
The below article is written by Jessica McGlory, Sr. Manager of Integrated Marketing for digital creative agency Blueye. Jessica is also a consultant, guiding clients on fandom data and analysis.
Today, it feels pretty natural to go to a YouTubers channel and see a video that features a brand. YouTubers that can reach a brand’s desired demographics in a way that feels welcoming to the highly critical, yet engaged, audiences that subscribe to their favorite personalities. Top influencers such as Tyler Oakley and Ingrid Nilsen, have found success as individuals but what happens when Read full story ›
Source: The Drum
