Where are the CMOs? We need to urge more clients to join the debate at industry events
Event organisers need to up their game, attract the senior marketers and make sure they attend or they will risk losing delegates.
There is nothing worse than a room full of delegates all trying to talk to absent CMOs and ending up talking to other delegates. Having attended and organised my fair share of events over a career spanning seven years at ISBA, the voice of British advertisers, I can say that as a whole the industry is thriving apart from the occasional minor speedbump on adland’s motorway. I feel the need to make some observations on a recurring trend at Read full story ›
Source: The Drum
