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Where are the Southeast Asian brands?

on Aug 2, 2017 | 0 comments

By Shiv Moulee

Southeast Asia’s biggest brands are preparing to make their presence felt globally. Shiv Moulee, strategic consultant, Kantar, identifies some of the names to watch out for.

The latest BrandZ Top 100 Most Valuable Global Brands report revealed that tech companies are thriving, that Amazon has become the fourth-biggest brand in the world and that retail is the fastest growing category.

But it’s also exposed the absence of Southeast Asian brands in the global rankings. That’s a big contrast to China which now has 13 brands in the global Top 100, including Tencent, which this year became the only Read full story ›

Source: The Drum