By Tom Jones-Barlow

If Circle Life’s recent ‘Fight Data Deprivation’ campaign started with an insight, that insight was probably along the lines of “this survey shows millennials consider internet access a basic need”.

In fact, a quick look at the research presented on the campaign page and it’s not a bad guess to assume this is where it all began. It’s an interesting thing to play with, and you can take it very seriously if you want: the United Nations Human Rights Council passed a resolution to the same affect last year.

They’ve clearly got their business KPIs in mind too. Circles Life Read full story ›

Source: The Drum