By John Glenday

Wieden + Kennedy Amsterdam are raising a glass to Scotch whisky brand The Glenlivet this Friday after being appointed to oversee the global account.

The Pernod Ricard owned single malt has enjoyed strong success in the US market over recent years, where it has risen to become the market leader.

Miriam Eceolaza, global brand director, commented: “Wieden+Kennedy Amsterdam is a dynamic agency and we were impressed by the team’s creativity and passion. We are confident that together we can create innovative and exciting campaigns that will continue to strengthen our position as a leader in the Read full story ›

Source: The Drum