By Jack Ford

Today, 15th July, is the first ever Amazon Prime Day and the retail giant is going to have even more special offers than Black Friday. Online sales are expected to rocket.

Not every brand’s strategy will include flash sales but practically all will be looking to increase revenue. Here are five tactics brands can ‘borrow’ from Amazon to compete on Prime Day (and beyond):

Offer multiple delivery options

Delivery used to be one of online shopping’s biggest weaknesses with many consumers seeing it as an expensive and inconvenient alternative to the Read full story ›

Source: The Drum