Who targets you? A look at the crowdsourced project set to scrutinise Facebook ads during the general election
A crowdsourced project aims to scrutinise the use of Facebook for targeting and advertising during the forthcoming UK general election.
According to the Electoral Commission, political parties spent almost £1.5m on targeted Facebook advertising during the 2015 general election.
The Conservative party reported digital ad spend during the 2015 campaign of £1.21m; the Labour Party, £160,000; the Liberal Democrats £22,245; UKIP £91,000; the Green Party £20,000; and SNP £5,466. Facebook accounted for more than 99% of all investment.
Targeting through Facebook has variously been claimed to have played a key role in the outcome of the EU referendum and the US presidential election. Read full story ›
Source: The Drum
