By Jeremy Lee

The fact that speculation about what features in Adam&Eve/DDB’s John Lewis Christmas campaign has intensified provides clear evidence that another year is drawing to an end. Whether the spot features a soundtrack originally recorded by Oasis and the story of a boy going to visit the Man on the Moon, as industry rumour suggests, we’ll have to wait and see next week.

But as a key date in the calendar of the public consciousness (as well as that of the industry), the annual event reaffirms even to cynics how the best advertising pervades the wider society, even if at its crudest Read full story ›

Source: The Drum