By Rebecca Stewart

Organic food company Whole Earth has appointed Lidl’s content agency Cubaka as it looks to use social to broaden its focus beyond health and fitness fans.

The brand wants to integrate its social output with its ‘down-to-earth-goodness’ positioning, and the consultancy’s remit will span content strategy and community management as well as media planning and buying.

Whole Earth, which is part of Wessanen UK’s portfolio of health brands, recently overtook Sun-Pat as the UK’s top peanut butter following a 14 per cent growth in sales.

The company’s brand controller, Adele Ward, said: “With lots of changes underway already, and new product launches around Read full story ›

Source: The Drum