By Gillian West

Whole Foods Market has sought to raise awareness of the company’s core values with a national advertising campaign airing across America.

Created by Partners & Spade, New York, and directed by Supply&Demand’s Gerard de Thame, the campaign consists of three spots – ‘Beef’, ‘Produce’ and ‘Seafood’ – and showcases the retailer’s commitment to natural and organic foods.

Shot documentary-style by de Thame, the work exemplifies Whole Foods Market as a pioneer in both the natural and organic food industry and focuses on the farmers, ranchers and fishermen who supply the company with its products.

“We decided not to cast on this, instead focus Read full story ›

Source: The Drum