By Katie McQuater

The Drum was given the opportunity to play with the power of IBM Watson and decided to use it to analyse the character of the marketing and media industry, based on the Twitter profiles of some of its most influential practitioners which we then turned into a game of Top Trumps.

Now, what we want to determine is whether the most influential people we analysed possess certain personality attributes that could explain their success. Do top influencers trump the rest of us? And what makes them stand out?

From a list of influencers that included Huffington Post’s Arianna Huffington; Read full story ›

Source: The Drum