By Andy Maslen

When companies fail, they fail for a single, common reason.

Because their brands lack purpose? Because their social media posts lack engagement (whatever that means)? Because their programmatic advertising is insufficiently retargeting web visitors?

Nope. They fail because don’t sell enough of their products.

And eventually the owners of the business run out of patience, or money, and pull the plug.

Funnily enough, the same Darwinian logic applies to advertising agencies. Plenty have gone to the wall groaning under the weight of Lions, Clios, D&AD pencils and the rest. Very few with healthy P&Ls have done the same.

I’ve spent my entire career in marketing Read full story ›

Source: The Drum