By Jennifer Faull

Benefit’s eyebrow range is the biggest part of the beauty brand’s business and last year it launched a loyalty app for brow waxing giving it, for the first time, a view of how people are engaging with the service.

The ‘Brow Wow’ app has been up and running since last November, allowing people to book a waxing appointment at their local Benefit Brow Bar. For every wax the customer has, they collect a digital stamp and, based on how many they accumulate, are rewarded with everything from a free brow tint to a free tube of Benefit’s massively popular ‘Gimme Brow’ Read full story ›

Source: The Drum