By Chris Perry

In a series of blogs over the next few months Wunderman chief Chris Perry will look at the application of technology for marketers and the opportunities, pitfalls and ways in which technology might just make for a better life.

In today’s age of programmatic advertising and Internet of Things (IoT) the opportunity for increasingly personalised advertising is everywhere.

The technology that powers pre-rolls, suggested posts and over-zealously targeted display ads is getting more and more sophisticated, but the focus is primarily about advertising pervasiveness, rather than brand saliency.

Given that the 2015 Ad Blocking Report identified ad blockers in the UK has increased Read full story ›

Source: The Drum