By Oliver Rowe

The unfolding story at Volkswagen will doubtless damage the UK’s number one major car brand in many different ways, but it is the damage to wider public confidence in corporate activity that all businesses should be worried about.

As someone who spends most of his working hours measuring how deeply events impact attitudes, the current Volkswagen problems provide me with another opportunity to watch a corporate shock unfold while quantifying the damage. There should be no sense of schadenfreude here though. YouGov data shows that Volkswagen was one of the most positively viewed brands in the UK, and the leader in Read full story ›

Source: The Drum