By Seb Joseph

Apple Pay makes its UK bow today (14 June) and if the service is to convince people to ditch their tattered wallets then it will need to be marketed as more than just a payment service.

Banks, shops and restaurants at more than 250,000 locations will now let people tap and pay with their iPhones. It is that ability to pay for anything anywhere – physical or digital – with the touch of a thumb that Apple will be hoping sets Apple Pay apart from the current crop of mobile payment services.

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Source: The Drum