By Ronan Shields

The UK’s leading brand-side marketers are increasingly unhappy with their agencies over their ability to handle the growing demands of cross-screen campaign management, as ad tech issues increasingly occupy their minds, and some even threaten to take their search and CRM acitivities in-house.

Widespread discontent among the ISBA membership was aired recently when the trade body, frequently reffered to as the voice of British advertisers, hosted an event where attendants were encouraged to share both best practices, and concerns, over the growing role of ad tech.

Here the trade body’s members were encouraged to candidly share experiences with peers with Read full story ›

Source: The Drum