By Nigel Gilbert

One of the biggest ad industry fears around the automation of digital advertising is the lack of a human hand in ad placement decisions. The concern is not only that humans lose out to technology in the actual job stakes, but also that the absence of a real person has a negative impact on the quality and relevance of the ads consumers see.

The truth is quite the opposite. And this has never been more relevant to the ad industry than it is today as the exponential growth of programmatic revolutionises the way advertising is bought and sold.

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Source: The Drum