By Simon Martin

It’s a strange situation… those with the most to gain have the hardest path ahead. It’s often the way with things – especially in the competitive world of modern marketing.

Marketing has moved past campaign management and channel-specific roles. For the modern consumer it’s all about interactions and the contextual and flexible customer journey.

Your customer needs to be able to receive an offer via email, check it on the website, ask a question on Twitter and then redeem it in store – all in real time.

So how do we manage those interactions and why is it harder for some of the Read full story ›

Source: The Drum