By Jennifer Faull

Christmas marketers are over trying to emulate John Lewis’ tried and tested seasonal ad recipe and are instead going it alone with efforts that defy the conventions of previous years.

After much anticipation, the John Lewis Christmas ad is finally here, arriving with the same fanfare as it has done every other year. Not straying from the heart-tugging creative formula that has put it in the almost unique position of having an advert “premiere”, the spot featured a little girl called Lilly reaching out to the milky-eyed Man on the Moon all playing out to a relatively unknown Norwegian-songstress’ cover of Read full story ›

Source: The Drum