By Leonie Roderick

Having launched a new £10 million Robinsons campaign, acquired Brazilian soft drinks company ebba and pushed its health agenda, Britvic’s CMO Matt Barwell had a busy 2015. And he says 2016 will be all about digital marketing.

He told Marketing Week: “We did a few things that have been really positive for us. We linked Dunnhumby data to some of our digital campaigns, which allowed us to get very smart programmatically about how we target people and deliver our messaging. So we did that over the summer with Robinsons and we’ll start to also drive Read full story ›

Source: Marketing Week