Why Burberry won’t target marketing in cost cutting drive despite slowing sales
While tests with Apple Music and Snapchat are yet to spark significant sales conversions, Burberry thinks they’re showing enough potential to show why marketing shouldn’t be targeted in a £20m cost cutting drive to maintain profitability amid slowing growth.
The fashion retailer today (15 October) posted a two per cent rise in revenue to £1.1bn for the first half of the year. This was predominantly driven by sales in Japan (up over 50 per cent) and Europe, which delivered double-digit percentage sales growth.
However, sales in China – where growth has slowed leading to a devaluing of the Yuan – Read full story ›
Source: The Drum
