Why Carlsberg is bringing back ‘If Carlsberg did’ after four years
The brand has launched a TV and online spot created by 72andSunny Amsterdam that brings back the “Probably the best beer in the world” tagline for the first time since 2011 by depicting a Carlsberg supermarket, which is “Probably the best supermarket in the world”, in what the brand sees as an ‘evolution’ of the old campaign.
The tagline was originally used in the 70s and ran in various countries over the following 40 years. In 2011, the brand underwent an “international makeover” and the campaign was pushed aside for the brand’s new marketing platform, “That calls for a Carlsberg”.
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Source: Marketing Week
