By Roy Rosenfeld

EU-based cell carrier Three recently caused a firestorm over plans to block ads at the network level. Since ad blockers are widely available as apps on smartphones and as extensions on browsers, it’s worth asking why the carriers feel the need to implement this functionality at such a structural level.

Their answer is that they are being protective of their customers’ privacy and user experience. Three UK, for example, says it wants to “give customers more control, choice and greater transparency over what they receive”.

Such assertions are misleading. Granted, it is true that blocking reduces bandwidth usage and guards against Read full story ›

Source: The Drum