By Daniel Kirby

Digital marketing is a dog eat dog world. Survival of the fittest. Darwinian, even. So why don’t more people take a leaf out of Darwin’s scientific notebook and use his theory of evolution as a way to thrive in a competitive environment?

Often brands’ websites seem to revolve rather than evolve: they are produced, launched with fanfare, then updated with new content on a very occasional basis, until, a few years later, the design looks terribly dated and the agency gets a new brief to start the whole process again.

Darwin would be shaking his head at this lack of evolutionary Read full story ›

Source: The Drum