By Jonathan Bacon

New store formats and greater synchronisation with online channels are key to keeping the high street alive in 2016, according to research seen exclusively by Marketing Week.

The study by marketing agency Live & Breathe shows that a third of people did less shopping on the high street in 2015, as convenience services such as click-and-collect and same-day delivery continue to drive new shopping behaviour.

The current stream of Christmas trading statements reveal mixed fortunes for retailers. Although John Lewis reported a 6.9% rise in sales in the six weeks to 2 January, boosted by a 21.4% hike in online trading Read full story ›

Source: Marketing Week