By Leonie Roderick

Beamly is a social content and tech agency that works across all digital media including online video. Its technology is predominantly focused on measuring social media interactions and analysing what consumers are talking about.

That insight could be crucial as Coty acquires 43 of Procter & Gamble’s beauty brands for $15bn. The deal is set to take place in the second half of 2016 and will make Coty the biggest beauty brand in the market, giving it a new responsibility to promote the category not just its brands.

Camillo Pane, Coty’s executive VP category development, told Marketing Week that Coty is eager Read full story ›

Source: Marketing Week