By Ian Haworth

Survival of the fittest is the name of the game for so many creative agencies. So how do you ensure you’re delivering a perpetual flurry of fresh thinking and innovative ideas? How can you create an empirical value that drives success from nothing?

It’s down to getting in the ‘zone’, becoming utterly immersed in a feeling of focus, and enjoying the process, otherwise known as the ‘corporate flow state’.

Truth be told, flow states are most commonly associated with startups because of their entrepreneurial nature and fresh thinking from the word go. Small startups are less afraid of ‘failure’ than established brands, Read full story ›

Source: The Drum