By Rob Reilly

Last year, president Obama was desperate to sell his healthcare reform plan, the Affordable Care Act. It was an important piece of legislation that attempted to make sure young people were protected with quality healthcare.

When it first launched, it was riddled with problems.The website was a mess, and all the traditional ways the president and his team used to promote it fell flat. It was in danger of going away because it lacked the support and participation of young people. And that was mainly due to the lack of creativity used to sell it.

What happened next was extraordinary. A person Read full story ›

Source: The Drum