By Seb Joseph

For all the existential posturing from publishers amid the rise of ad blockers, Dennis Publishing has reason to cheer. The publisher might have found a way to convince ad block users to watch ads after seeing more than five in 10 (57%) do so when it tailored different messages to different readers.

While it’s still early days, the publisher says it’s in it for the “long haul” and plans to expand the test, which used Sourcepoint’s Dialogue technology, to the rest of its portfolio using the insights gleaned from the first six months. In that time, a mix of messages were Read full story ›

Source: The Drum