By Clive Grinyer

Europe is a global force for technology, academic research and manufacturing quality. From science to fashion, Europe has a tradition that, as a designer who has lived and worked in the US and across Asia, I have seen provides a significant advantage over our competing economies. That advantage is design.

Design is of course a globally shared activity. Whether conscious or unconscious, design is inherent in every act of manufacture, interface, structure and service. Design reflects cultural identities: things look and behave differently in different places for different people and their social contexts.

But for Europe, design is a defining component of Read full story ›

Source: The Drum