Why Diet Coke is so wrong to ditch the hunk
The last Diet Coke ad, ‘The Gardner’, was the most popular piece of advertising that Diet Coke had produced for 20 years. I know that because I spent a great deal of time persuading Coke to do it and enjoyed its success.
It took a long time because of course it needed to be handled very carefully. Nick Robinson, the guy who ultimately bought it, deserves big respect. Now, a new campaign has been produced and the dear old hunk has been sent back to the historic vaults of advertising once more. I for one am really sad Read full story ›
Source: The Drum
