Why DigitasLBi believes its new CRM hub will ‘break category norms’ and transform its client’s customer strategies
DigitasLBi’s new CRM hub has launched in to the market today (18 April) with a focus on building valuable relationships between brands and their consumers via ‘transformative’ new strategies. Drawing on the expertise of Kitcatt Nohr and Chemistry, the new division believes it can break category norms. The Drum caught up with the hub’s lead Hattie Whiting to find out more.
Can you explain the idea behind the hub and how it will operate?
We have managed to bring together Kitcatt Nohr and Chemistry, so two brands that have best in class CRM and customer data expertise and also credibility over many Read full story ›
Source: The Drum
