Why Direct Line’s Mark Evans believes CMOs can help ‘sometimes beleaguered, under resourced charity marketers’
The top marketer at Director Line Mark Evans will this weekend see the fruits of his Cancer Research fundraising endeavour come to fruition, as he calls on fellow senior marketers to help often under-resourced charity marketers to raise funds.
This Saturday 24 September Evans’ brainchild the Sprintathon will see 422 people collectively run a marathon, with each one reaching100m as fast as they possibly can. The event has been created to raise funds for Stand Up To Cancer, the joint national fundraising campaign from Cancer Research UK and Channel 4 to accelerate cancer research and save more lives. Via Read full story ›
Source: The Drum
