By Seb Joseph

Disney knows more about its fans then ever before but also knows it can’t fully exploit those moments without help, which is where data owners like Facebook and Public Health England come in.

“Whenever we get data we give it the ‘so what?’ question,” said Disney’s chief marketing officer for the UK and Ireland Anna Hill. Two words the house of mouse’s marketers are now more reliant on than at any other point in the company’s 92-year history given the vast amounts of data flowing into the business.

“We’re looking at it [data] from all angles,” Hill told The Drum, spanning everything Read full story ›

Source: The Drum