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Why do we lack imagination when it comes to 'doing good'?

on Nov 5, 2015 | 0 comments

By Rachel Blackwood

Last week at a meeting with a mentor, whilst discussing strategy, I was asked what I thought corporate social responsibility meant to the people I worked with. He was pushing me to challenge my own thinking and, up until that point, his question wasn’t something I had ever really considered.

I know it’s something we need to be doing. I understand why, commercially it makes sense and I believe with great passion that we should be using our resource for good but I had never considered how my colleagues perceived the work I did. In my mind, it was obvious.

I skirted Read full story ›

Source: The Drum