Why do we lack imagination when it comes to 'doing good'?
Last week at a meeting with a mentor, whilst discussing strategy, I was asked what I thought corporate social responsibility meant to the people I worked with. He was pushing me to challenge my own thinking and, up until that point, his question wasn’t something I had ever really considered.
I know it’s something we need to be doing. I understand why, commercially it makes sense and I believe with great passion that we should be using our resource for good but I had never considered how my colleagues perceived the work I did. In my mind, it was obvious.
I skirted Read full story ›
Source: The Drum




