By Scott McLean

Were you, like me, underwhelmed by the results of the latest Warc 100 rankings of the world’s best marketing campaigns and companies according to their business impact? Not the actual brands that were ranked the highest – to them I tip my hat – but to the conclusion drawn that digital delivers business results. Honestly, do we still need to be pointing that out?

Sadly it seems we do because otherwise why would so many advertising campaigns still be supported by such a poor digital buying experience? It’s as if no one is bothering to think through what the customer Read full story ›

Source: The Drum