Why do your customers value gifts from brand partners more than gifts you provide directly?
For businesses that have never considered developing brand partnerships as part of their marketing strategies, it might be difficult to understand why you would want to work with other brands to give customers rewards rather than simply giving them something yourself.
We recently surveyed 1000 people in the UK and 30 per cent told us that the rewards that have the biggest impact on their loyalty are NOT rewards coming directly from the brand they are shopping with but, rather, rewards that that brand leverages from other brands. As counter-intuitive as it may seem, many people actually prefer rewards from brand Read full story ›
Source: The Drum
