Why Dove’s new Real Beauty bottle designs are a brand value lost in translation
When Dove‘s Real Beauty campaign first launched, it wrapped women everywhere in the feel-good factor and inspired them in a whole new way. We felt closer to the brand. We liked and trusted it for knowing us.
Now, Dove has sparked our emotions once again, although maybe not quite in the way they were envisaging. It has put its Real Beauty ideals into six bottle designs that are meant to mimic the shape of its female customers and empower women to feel good about their bodies.
Instead, the new bottles have created a backlash, provoking cries of ‘farcical’ and ‘patronising’ Read full story ›
Source: The Drum
