By Seb Joseph

Click-based campaigns on Facebook will no longer be measured by likes, shares and comments but instead focus on clicks to websites and apps in an overhaul designed to give advertisers greater clarity of how their budgets are doing on the social network.

This means brands will be able to track users once they move from a Facebook ad and are taken from the social network’s walled garden to a third party site or app. The link-click price calculation will also cover when a user clicks a call-to-action button, which include ‘buy now’ and app installation buttons.

According to Facebook this is “intended Read full story ›

Source: The Drum