By Declan Kennedy

The adtech market was rocked this week with the launch of Facebook’s new Product Ads. Facebook states it is “a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use”.

What’s implicit is that, with Facebook’s existing data and insight, it stands to revolutionise online retail advertising. Taking market share from Google is inevitable.

There have been whispers of this announcement for a long time. As the online retail market booms, e-marketers have been hoping for a Facebook solution that would rival Google’s Shopping Ads (previously known as Product Listing Read full story ›

Source: The Drum