Why futurist Ben Hammersley urges us not to be gleeful about digital disruption
He may be a renowned technologist, but on the subject of digital disruption Ben Hammersley remains resolutely human.
Speaking to The Drum at DigitasLBi’s UK NewFront event, the journalist and broadcaster said that the kind of Silicon Valley disruption that the marketing industry has become fascinated by in recent years “hides an enormous amount of misery”.
“Many disruptive things are socially disastrous. Now we’ve spent 20 years doing this we have to start to think about disruption not as unalloyed good,” Hammersley said.
The Wired contributing editor pointed to Kodak, which was put out of business by digital photography and the smartphone Read full story ›
Source: The Drum
