By Katie Deighton

Ruud Wanck, the worldwide chief executive of GroupM Connect, is nonplussed by the coming of fixed fee, self service-style agencies, believing – if anything – they can strengthen the group’s B2B proposition.

The WPP exeucitve compared the likes of Danish start-up Blackwood Seven, which give marketers the ability to plan their own media campaigns in real-time through a software service and uses artificial rather than human intelligence to predict such outcomes, to automated financial investment services.

“When automation came in and shares got traded in real-time, a lot of the work was taken over by machines because a Read full story ›

Source: The Drum