By Al Patton

I’ve worked in the marketing arts for nearly twenty years. I’ve made everything from TV commercials to emoji keyboards to accordion-fold direct mail pieces delivered in polybags. Believe me when I say I’ve seen some things. There is a fruit, however, in this Eden of an industry that of which I am yet to partake. I’ve never made a Super Bowl spot. I’ve come close a couple times. Worked at agencies that made them. Had friends that made them. I’ve sat for countless hours at dinners and airport bars with those who have been to the promised land, grazing at Read full story ›

Source: The Drum