By Seb Joseph

If Amazon is the heir-apparent for shopping data and Facebook the equivalent for social media, then Spotify wants to be the place advertisers turn to when they want streaming data on their media plans.

The loss making business is pinning future successes on its ability to make the case for first party data in a third-party world. Having seen Facebook profit immensely from turning social media into the panacea for impersonal ads and Amazon become a retargeting powerhouse, Spotify wants in on the action.

Like its peers, the streaming service’s pitch to advertisers is its ability to provide clean, reliable first party Read full story ›

Source: The Drum