Why Jigsaw is shunning Black Friday sales
British fashion retailer Jigsaw is shunning this year’s Black Friday sales because it feels that its products “stand for something”.
The company this week posted a ‘Black Friday Manifesto’ on its website detailing the reasons for staying clear of slashing prices for the day-long sales event.
“When we design our collections, we have the freedom to start with the product, not the price. We begin with the fabric – we work with the finest mills and factories – then the pattern for each item is cut by hand in our design studio in London,” it read.
“This approach allows us to Read full story ›
Source: The Drum
