Why Kim Kardashian’s Instagram is off limits to brands
With 37.1m Instagram followers, Kim Kardashian reaches one in ten of all the social media sites users, but brands looking to piggy back off her exponential influence are out of luck as the reality TV star has a clause in all her endorsements that keeps her Instagram off limits.
Speaking today at Cannes Lions festival Kardashian said there is “nothing more I can’t stand” when Instagram becomes overly promotional and said she will only post about a product that she genuinely finds interesting.
“You have to be authentic. There is nothing more that I cant stand when Instagram becomes very promotional. I Read full story ›
Source: The Drum
