Why Leon is prioritising marketing as it looks to become an international fast food brand
Leon was founded in 2004 with an aim to make it possible for everyone to eat healthy food, and was the first to display nutritional symbols on its menus. Its proposition has proven successful so far, as the company reported a like-for-like sales increase of 22% in 2014 and an operating profit of £1.9m.
Saddler has been in her new role at the fast food chain for just over two weeks after leaving BBH where she was head of strategy.
She has been brought in as Leon looks to double in size next year. One way it is seeking to do that Read full story ›
Source: Marketing Week
